• Select, evaluate and implement marketing technology providers such as but not limited to Salesforce and Eloqua as well as integrated third party apps offering solutions from Advocacy and Fundraising to Sales.
• Oversee all automated marketing platforms, MAM, DAM, SaaS and CRM.
• Align marketing technology with business goals.
• Conduct qualitative and quantitative market research via focus groups, online surveys and web analytics.
• Facilitate projects and communication between marketing and IT.